The higher your EdgeRank the more people will see your updates. EdgeRank is calculated using the formula below. Facebook applies this to your News Feed updates to determine what will appear in your News Feed and how close to the top it will be placed. Yes, when it comes to your Facebook updates, it would seem that mathematics rules!
The higher your personal EdgeRank the more people will see your updates. That’s why, when one of your friends clicks “like” on the Continental Cup a Soup Facebook page, you will then see this at the very top of your News Feed! One of my friends actually did this! Grrrrrrr…. I mean WHY would anyone do that? Personally I like Cup a Soup, but I really don’t care if my friends like it or not! The only reason my friend “liking” Cup-a-soup appears high on my News Feed is because Facebook has given Continental Cup a Soup a very high EdgeRank. So Facebook is deciding for me that posts from Continental Cup a Soup are more important to me than posts from my friends! Well Mr Facebook, I want to make this quite clear to you, THEY ARE NOT!
I think that it is ME who should be able to decide what is important to me and what is not! Who do Facebook think that they are to make such decisions for me?
How do you feel about this? Should Facebook and businesses be able to use EdgeRank to dominate your News Feed? Should our friends be trying to increase their EdgeRank by using tricks like posting stuff that makes you look bad if you don’t click “like”? Is EdgeRank a good thing or a bad thing? What do you think?
Read on only if you are interested in how the EdgeRank formula works: Every action within Facebook (eg. clicking “like”, commenting, posting a picture, sharing etc.) is assigned a ‘U’ value, a ‘W’ value and a ‘D’ value (see below). These values are multiplied together to give what is called an “edge” value. The edge values of all your Facebook actions are added together to give your personal edge ranking.
U = Affinity: the value given to how closely two users interact. It is based upon how often they engage in commenting, tagging, liking, status updates, sharing , messaging and so on. The more that two users interact, the higher the U value.
W = Weight: the value given to different types of actions within Facebook. For example, it requires more effort to write a comment than clicking on like and so commenting has a greater weight value. Uploading lots of pictures or videos will give an even higher W value.
D = Time Decay: is the age of a Facebook action. For example, new comments or picture uploads will have a higher D value than old content. This ensures that your News Feed is refreshed new content and that old content doesn’t hang around too long!